"Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime."

Chinese Proverb

ConsultancyDesignDevelopmentManagement

A strong and consistent web presence is a must for today's businesses and professional individuals. If you're not online - you don't exist!

The phenomenon of social media and interactive applications as part of the overall marketing mix is leaving people behind - Don't get left out in the cold.

A few years ago an entry in the Yellow pages and an off the shelf "cookie-cutter" website may have just about given you an edge. Not any more. The way clients and consumers interact with the corporations with which they do business is in a constant state of flux. To stand still is to go backwards.

Is your website returning results? does it provide you with quality sales leads that are easily converted to increased revenues?

No?

Ask yourself why that might be do you need help in getting your message out there to drive traffic to your site that ultimately converts? How are you reaching your new and existing clients? Are you engaged in an ongoing dialogue with them? How often are you reaching out to them?

Are the terms dynamic content and syndication alien to you? Does the thought of blogging and tweeting or maintaining a Facebook page sound like something for the youngsters or even worse does it all sound a bit bewildering so best left alone?

Your online presence is not something you should leave to chance or put on the back burner, it is something you take very seriously - it needs to form the bedrock of a sound marketing strategy and plan.

Your marketing plan will probably still include an entry in the Yellow Pages, it will definitely include a website and your website really needs to be up to the job. Identifying with and satisfying the needs of your target customers or you will lose vital business to your competitors.

Your plan could probably now include the use of social media to attract and retain new customers. You may run periodic email campaigns from your opt-in mailing list. You may record a series of short videos and release them periodically via your YouTube channel. You need to understand the landscape of internet marketing in its multiple guises.

You may be on the ball or ahead of the game and have all this online stuff nailed or you may not. You may be well on the way with your online marketing strategy. That's great but bear in mind that an outside perspective can often help turn a good plan into a great plan. And if all this scares the pants off you then you need someone to come along side and ease you through the minefield.

Once you've got a great marketing plan you need someone with the knowledge and expertise to interpret that plan, and to design and develop your online solution to the highest standards.

This is where I can help you.

Online marketing Consultancy

I am a firm believer in the principle of "Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime."

If you need help in devising your online marketing strategy then I can help you. If you feel well placed to design and develop your own online identity but could benefit from an outside perspective or some advice and tuition - again I can help.

By coming along side you during your development I can help you devise a strategy and plan that will help you further arrive at a design for an online solution that meets the business objectives of your organisation.

I can point you to helpful resources and guide you through the whole development process. This ensures that you remain in control of all your campaign and gain a fuller understanding of the techniques involved so that you can keep your online presence maintained throughout its lifetime.

Design

You have a great marketing plan that includes a variety of online activities and use of multiple platforms but it needs a consistent design that has your target audience in mind.

I have access to a diverse range of designers from static print to inteactive video with a combined experience of over 30 years.

Based on your marketing plan and business goals I can manage the design of a maintainable solution for you. This may include any combination of the following:

  • Website
  • Social media customisation
  • Video presentation
  • Interactive software
  • Mobile phone application
  • Brochures & leaflets
  • Downloadable eBooks
  • Banners
  • Business cards
  • Training materiel

Development

You have a great design but it needs developing & implementing. Most often any solution will be a mix of customised off the shelf components or online customisable services integrated with some custom designed components.

I can undertake the development of all the components of your solution for you be it a web site, social media integration, interactive multimedia or applications or any mix you can think of and deliver a professional, functional maintainable web presence.

I will meet with you to agree your specifications and manage the development of your design with my team of developers in such a manner that you can take on the ongoing management of your content.

Management

You have a cohesive web presence - you need to manage the content - if this is something that you don't have time for or would like the convenience of sub-contracting the work out then I can help.

We will agree on a level of service. This could include hosting your site and/or updating content. It could also include additional pages for limited offers or promotions. It could include manging an online sales campaign. What ever the level of required service I will work with you to achieve your goals.

Service highlights

Consultancy (marketing)

  • Analysis of your business and current marketing strategy & plan
  • Help you define the aims and objective of your online presence
  • Help you to determine and define your online strategy
  • Advice on current and emerging online marketing techniques
  • Help you develop your online marketing plan
  • Pointers to useful and relevant resources
  • Advice on copy & content development

Consultancy (Design & Development)

  • Review and analysis of your online marketing plan
  • Help you to interpret the plan into a solution design
  • Advice on design elements
  • Advice on selecting hosting solution
  • Pointers to useful and relevant resources
  • Advice on coding and best practices
  • How to obtain validation to industry standards
  • Critical review of design and development
  • Help with problem solving

Design

  • Arrive at a design that reflects your organisation
  • Professional designer & brand strategist

Development

  • Agree specification & design
  • Develop to industry standard
  • Result easily maintainable

Management

  • Agree service level
  • Hosting
  • Content management
  • Tiered pricing

Standards compliant

  • All new HTML validated
  • All new pages validated to accessability compliance level-A as a minimum
  • All style sheets validated